Business or personal websites are interactive with the help of certain elements such as a webform. Before exploring the different webform examples, it is important to have a basic understanding of what webforms are all about and how they can help your website.
A webform refers to an element on your website in HTML form, which primarily collection data or information from users or site visitors. It then transmits the data to the appropriate servers, initializing any follow-up activities.
Some of the elements that are found in webforms include checkboxes, radio buttons, text fields, and others that would encourage user engagement. Webforms vary in terms of the fields in which the user would fill in. Some have single forms while others have multiple fields.
Why are webforms important?
User interaction and engagement is essential if you want to convert your web traffic to potential sales and profits. For instance, you want to make sure that those people who actually visited your website should engage with you and eventually buy something or prefer your services rather than your competitors.
One of the first steps to ensure customer engagement and conversion of visitors to become actual customers is through providing webforms. These are virtual tools that you use in order to collect information or data from your visitors.
For instance, you may want to get their email addresses in order to send them marketing emails. However, it is important to note that only 2% of the overall rate of your website visitors would opt into your email list. Some would simply ignore and skip your form
Webforms that Attract and Work
As a good marketing campaign, your first task is to make sure that you create a webform that effectively attracts your web visitors and let them fill in your form. Making a good first impression would actually take just a few seconds thus your form must also catch your visitors’ attention and convey your message fast. How do you make this happen?
The layout and design of your webform play a vital role in its ability to attract visitors and let them positively respond to your call to action, which is to fill in the form. A good form of design is, therefore, a vital element in influencing your lead conversions.
What Makes a Great Webform Design
In the world of webform examples, first impressions matter a great deal, more than you could ever imagine. A visitor makes a judgment about your website, whether they would engage and fill in the form or skip it. Their impression of your web design could influence how they see the credibility of your brand.
Before you look into the numerous webforms you can actually copy for your website, it is important to know what makes an effective webform. What makes visitors go ahead and fill in your form and provide the data that you wanted to collect? How do you create an effective form?
User-Friendly and Easy to Use
Webforms should be easy to use in order to have better conversion rates. Do not give your visitors a hard time using your form. The more difficulty your visitors experience in using your webform, the lesser the chances that they would fill it or even complete the task.
Simple is Powerful
Some web visitors and potential customers are always on the go, having to keep busy schedules. They want a user-friendly form that would not make them confused about how to use or answer your questions. Choose the right format and length and avoid certain factors that would cause friction such as failure to send or load.
Some sure-fire turn-offs in webform examples include forms that have unclear instructions, complicated date selection process or confusing formatting.
Readability and Practicality
You want a marketing tool that would effectively give you just the data you need and nothing else. Thus, you must add only the fields that you need, which are relevant to your business objectives. Visitors would only provide the information that is necessary for their transactions. Moreover, simpler and fewer fields make your webform more readable.
Top Webform Examples for Better Lead Conversion
The good news for business owners who want to create an interactive and effective website is that there are several types of webforms to choose from. Different examples have their own unique features that would appeal to your preferences.
Compare the Market
There are numerous reasons why this webform example is one of the most user-friendly online. First, they have colorful and big buttons that customers would find visually attractive and could encourage an engaging customer experience.
Users could actually hover over the A or B choices instead of the conventional text field. There is an explanation that conveniently appears on the choice that the user makes, giving them a better decision whether to proceed or not.
When it comes to simplicity, the Pixelight Creative webform is a remarkable example. It showcases a hassle-free form where you only have three fields to fill in. Visitors are invited to provide their name as well as their email address to the message.
The other field that customers could answer is the Message field where they can send their questions or inquiries and other messages they wanted to convey to the site owner. It would not take much of your time filling in the form, which is convenient for most visitors.
House of Fraser
One of the appealing webform examples that you could get inspiration from is the form from House of Fraser. Customers could conveniently use the pull-down menu for the delivery mode options while the columns contain the billing and payment selection. Visitors would find it easy to track their transactions and find where they currently are in the process.
The incorporation of the live chat option in the webform is what makes this example a preferable and popular one. Customers could easily and quickly get clarifications from live customer support agents through chat especially if they have doubts or concerns. They would not leave the page confused or irate, not having verified their questions.
The simple and friendly palette of this webform example is a welcoming element of the website. Visitors and customers could send their inquiries or concerns to the website owner with a few fields to fill in. It only contains some of the necessary fields such as the name of the sender, their organization, and contact details including email address and telephone number.
The bigger field which says “How can we help?” is where the visitor could provide their message to the site. It is a hassle-free way of getting in touch with the site through an interactive form that allows quick and easy inquiry submission.
The moment you see the Kickstarter sign-up form, you would see right away its clean basic white background. The simple form would easily entice visitors to fill in the fields, which are also simple and uncomplicated. Respondents focus on the form fields and the information they provide is quite basic, making it a good option for busy audiences. Visitors only need to provide their name, email address, and password to register to the site.
Another easy to fill the registration form on the web is that of content website Digg. Visitors could create an account by simply filling out the log-in form, which is quite simple and quick to complete. The site allows visitors to choose their login options whether using their Digg or Facebook accounts. You provide your Digg Username and password and click on the “Keep me logged in on this computer” box for easy sign-in.
This is one of the best webform examples where you have only a single field for the visitor to fill in. Those who are always on the go and have very hectic schedules would highly appreciate your consideration in providing just one question for them to answer.
There is literally just one question at a time but there is also a progress icon located at the bottom of the page. This makes sure that the form is definitely completed before the visitor skips to another page.
Tea Round App
You would absolutely enjoy using the Tea Round App especially with its hassle-free signup web form. It only requires your name and email address in order to register for the site. There is also a “Spam Free” text that goes with the SIGN ME UP NOW button to give visitors peace of mind. There is a mobile version of the app while you can also use your laptop or PC to access the website.
Having a successful business website spells a world of difference for modern entrepreneurs. You need an interactive and effective website where you can get in touch with your target audience and potential customers.
Webform examples provide some inspiration and guide for you to create with this extremely valuable element that could either make or break your brand online.