The internet has blessed us with many tools to make and improve everything we do from buying and selling things to communicating with friends and family from anywhere in the world. However, the thing that has gotten influenced the most by technology is a business. The basic pillars of business and the mannerism in which it is conducted has been improved drastically. Marketing methods have become dependent largely on the internet and a migration has taken place from traditional marketing on to digital.
The most effective marketing technique statistically has been proven to be Email marketing, the two connection and the stimulation of humanized marketing have declared email marketing the king of all digital marketing tools.
However, no matter how great a tool is, if it is not used properly it doesn’t have as much of an impact as expected. In the earlier blogs, we discussed ways and methods to improve your bulk email services. In this let’s discuss a little on how to improve the graphical appeal of the emails as well as the routine in which an email campaign should be conducted in order to ensure maximum productivity.
Is it the right time?
Yes, it is always a good time to start a marketing campaign, what is essential though is the consistency and relevance of these campaigns. You need to always keep in mind your targeted audience, what appeals to them, research thoroughly on your audience, study their online movements, and make a strategy. Right each step clearly identifying what you need to do and how you will get it done. Follow the plan, and revisit it each time there is a mistake. Be aware of the upcoming holidays, send out greeting cards, along with your promotional offers, tweak them to be relevant to the seasons and the holidays as well as your audience and their interests.
People are exposed to more than three thousand adverts every day, however, only around three hundred can be recalled out of all those exposed to. Even with these statistics, bulk emails should not be sent as frequently as every week. Otherwise, you might end up with a larger unsubscribed list. Keep the clients engaged by throwing reminders and sales maximum once a month.
Differentiate within the cluster
Remember that advertisement from 1996 by De Beers diamonds, the infamous dialogue ‘A diamond is forever’ has become a permanent tagline stuck in our head. You need to differentiate yourself from the cluster of adverts and emails that your targeted audience receives.
The best way to do that is by running tests, and acting over their results. Through STEDB you can now sign up for the free mass emailing service for free, for up to 2,500 subscribers.
See Also: 4 Point Wow Strategy for an Excellent Internet Marketing Plan