Social media is the future. The only thing that will prosper and perhaps even survive Armageddon, is the common belief of most people these days. However seasoned marketers know that the numbers state a very different fact than what is usually thought of as. Extensive researches have been conducted on the matter. To statistically verify the actual difference between email marketing and social media marketing.
Every single person on earth sees hundreds and thousands of advertisements every day, social media has played a great part in understanding the target market better, and more comprehensively. The tools leading corporations like Facebook provide vital information for marketers to completely and fully understand the behavior and buying patterns of the segmented market.
Paid and organic campaigns get a lot of leads and are very useful in enlarging the mailing lists of companies. It lacks the human touch and concentrated marketing that can be aggressively achieved through emails.
A great limitation social media faces are that it is bounded within a single network, and can only reach those customers, who are engaged in that particular network. For instance, a Facebook ad campaign is limited to all of the people that use Facebook frequently. Twitter followers will only see the ad campaigns posted on Twitter, and so on.
Communication limitations; through social media, mass advertising is amazing. It is the most effective tool for marketing in today’s world. However, it lacks in one to one communications. That is a limitation that disconnects potential clients from closing a deal.
Privacy; one of the biggest concerns of the 21st century. Social Media, has dissolved the boundaries between privacy and way too much information. All likes and dislikes are abundantly available on the internet for all marketers to access and use to their advantage in order to grasp a new customer or tighten the grip around a regular one.
Social Media Marketing’s godfather has been statistically proven to drive a lot more traffic and generate more closed transactions than all social media networks combined. There are two major types of marketing, the shotgun approach, which means to spray information to the masses and is a generalized method of marketing. Then there is the Rifle approach, which as the name suggests. Is targeted and intended for a segmented group of people. This is the most effective way to market any new or already existing product on to the market.
Social media marketing has a great many benefits, apart from the limitations it has. It is the main funnel to gather in a larger client base, and for marketers at any level to be heard by an increasing audience.
Email Marketing’s perks though close the deal and bring in the money, making it an essential tool compared to social media. Statistical analysis has also proven that the total investment per year spent on Email Marketing is at the top of the food chain.
One to one marketing; the best way to lure in a customer, is to gain the trust of your clients. Prove to them that a real human is dealing with them and that their needs and queries are a priority for the company. Who doesn’t like to feel special?
Privacy Matters; emailing safeguards the privacy of all of the individuals, the only information that companies have are the contact information of individual clients that too is refrained till the email address alone.
Better results; time and time again statistical analysis have continuously proven the larger impact of email, marketing to be the most effective tool in closing deals, and bringing the lead generated to a sale point.
Email marketing and social media marketing have described by many marketers as being widely different yet simultaneously essential for any well-versed marketing campaign. Here at STEDB, you can start your very own result oriented emailing systems, starting at zero added expenses.
See Also: How to Come up With an Effective Email Marketing Strategy