- More and more businesses see the relevance and effective functions of an order form for their business website and overall business sales growth
- Create a professionally designed and well-executed order form using the best practices for this important digital marketing tool.
- Learning the fundamentals of how an online order form works is the first step to a competitive business that responds to the call of the time.
Online businesses are flourishing by the minute, and so are the different marketing strategies and tools to make this happen. When it comes to selling your products or services online, nothing can be more helpful and effective than web-based order forms. This tool is what your customers fill out to place their orders with ease and speed.
Upon confirmation of the order, customers will make online payment transactions and the seller can now process the sale and delivery of the purchased item. Online order forms are found on the order page of the business page. It is a high-converting and effective marketing tool that helps boost your sales and revenue in the long run.
Why are they high-converting forms?
Unlike any other web forms, order forms are less likely to be abandoned by the customers before completing the transaction. That’s because most customers that fill out the form already made up their mind to buy and thought about it before they click that form. A few may change their mind but a bigger percentage tend to carry out their activities and finally purchase the product or service. Thus, you must create an order form with increased conversion rates.
The Basics of an Online Order Form
This type of Internet-based form is common in e-commerce with the main purpose of selling products and services. Order forms come in various sizes and shapes, primarily depending on the needs and preferences of the business owner. Although companies can customize their order web forms, the basic anatomy of an order form is what you need to know when trying to create one.
Here is the basic anatomy of an order form:
Small and large companies have their company logo, which is an essential component of an order form. Logos represent your branding as well as establish brand awareness among customers. It is also a trust factor, increase the conviction of your target market and proving that you run an established, trusted, and serious business.
You can add a brief description of your business to your online order form specifying the terms of service you provide along with a delivery policy. These are salient details that your customers would want to know to make sure they will have a hassle-free transaction. Descriptions are usually under the title, which also contains a clickable link.
The title of the order form indicates that your site visitors are on the right page particularly checkout. Some simple and generic titles will only say “Order Form” but you can add something for a unique touch. Some customized titles include “Finish Payments”, “Buy Subscription”, or “Place your Order.”
The focal point of the form is the offer where you will indicate what you are selling. There is a choice field where you can display the items, which may be in the form of a single or multiple-choice or dropdown. For example, if you are selling cakes, the field may display the different types of cake available to order.
- Customer Identification
You need to collect the contact details of your customers including their complete name and email address. This is where you can get in touch with them regarding their orders. You also have the means to build a relationship with your customers as well as ensure new or repeat orders in the future. The contact details will be valuable assets in your database and are useful for your marketing campaigns such as promotions and newsletters launching new products.
- Payment Options
Your online order form should contain the field where your customers can choose their payment options. Some of the common online payment schemes include credit cards or PayPal. Easier, safer, and faster payment transactions ensure more convenience for your customers, which can make them choose your products and services for online purchase again.
- Delivery Details
Most online businesses offer delivery services for the convenience of their customers. Thus, order forms commonly have this component, allowing customers to request delivery services if necessary. The most basic fields include the one for the mailing or delivery address as well as the phone number. It is necessary in case the customer is not home when the delivery arrives.
- Purchase Button
Finally, the most vital part of the order form is the button, which your customers click to finalize the purchase. They simply click the button to place their order and the entire purchase process is on its way.
Here are some other features that are integral parts of your web order form:
- Confirmation email – It is an autoresponder that the customer receives via email after the order is placed on the form.
- Payment notification – The customer receives a confirmation by email, notifying him of the receipt of the payment by the seller.
- Coupon code systems – This feature is available if you want to send out promotions. You can incorporate a coupon box with the calculated discount on the payment summary.
- Automatic discounts & taxes calculator – Some form builders allow you to have a section where you can provide discounts or taxes per item.
Best Practices to Create an Online Order Form
Creating an order form online is a challenging task especially if you do not have basic technical knowledge and experience. The good news is that you can now find numerous form builders to help you create these forms with ease and efficiency. Professionally made and designed order forms can make or break your business. It reflects the kind and level of business you have as well as the transactions that the customers can expect from you.
How do you create a healthy order form?
First, you need an order web form that contains all the basic components of this form. Creating an incomplete form affects the efficiency of this tool and defeats its purpose to boost your sales and revenue. Once your visitors have reached the page where you have your order form, it is most likely they are intent into completing a business transaction, particularly a purchase or subscription.
Make sure that your order form is 100% functional and performing well, which means that there should be no delays on the web page. You should make sure that there is a seamless transaction between you and your customer. The order must not take too long to go through.
Your visitors and potential customers should find it easy to fill out the form so that the transaction is seamless and fast. Avoid some confusing fields that require multiple or unclear entries. Your questions should be basic, easy to understand, and not time-consuming especially for busy customers.
Update your system such as the server that stores and processes the online order form. Servers need regular updates so that they stay fast and without any glitches in the future. Any glitches in your server or overall system can make your online business suffer significantly. Up-to-date servers speed up the load time on the browser of the customer, making the transaction swift and hassle-free.
Your order form contains vital information about the customer, particularly in the payment details. You need to make sure that the data of the customer stay safe and protected to avoid any incidents that may jeopardize their identity and financial information.
The majority of your customers use their mobile devices such as smartphones and tablets. Create an online order form that is compatible with mobile devices and for customers that are always on the go. Mobile users expect hassle-free transactions and you can provide that with cutting-edge mobile shopping order forms.
A customizable web form is more beneficial for the business owner, which makes it flexible for future use. You may have business expansion offering more products or services, which you need to be included in your order form. It must also have the functionality to cater to different payment gateways, which you can mix and match in the same order form.
An effective online order form allows you to make brand personalization such as integrating your company logo and colors, among others. You can find web form builders that allow you to create and personalize your order form since they do represent your company in the first place.
Online order forms are crucial marketing tools that have higher conversion rates than other web forms combined. It is where you record, manage and cater to the service or merchandise requests of your customers. Order forms are important tools that reflect just how good your business is doing based on your sales and revenues.