- Online businesses maximize their online marketing campaign by using effective yet simple and user-friendly newsletter sign up forms to boost their email list
- Learn the best practices that allow you to create a top-quality newsletter sign up form for your business website
- Knowing the things you need to avoid in creating and integrating your newsletter sign up form can affect your online business growth and revenue
Newsletter sign up forms are essential online marketing campaign tools. These web forms help you grow the newsletter list of your website. The main feature of the form is to allow online visitors to sign up or register to your newsletter especially when they take your online survey or just visit your business website.
In its most simplified form, the activated newsletter registration form is just one additional field or an extra question that you can integrate into your online survey. It primarily inquires if the user would like to opt-in or receive your newsletter. The newsletter subscription can be on a weekly, bi-weekly, monthly, or quarterly basis depending on your system or the user’s discretion.
Fundamentals of Newsletter Sign Up Forms
The registration form is the first step to generate new newsletter subscribers, consequently, building your email or newsletter list. This essential web form can either make or break the decision of the website visitor to receive your newsletter or not. Thus, it is imperative that you can create a simple, user-friendly, professionally designed, and effective web form with this specific purpose.
The newsletter sign up forms should have a copy and design that is effective and ensure high conversion rates. However, the challenge is in knowing what content to write on your web form as well as on how to design it to ensure conversion.
Where to Place Your Sign Up Forms
The main purpose of a newsletter registration form is to capture and generate quality leads for your website. However, it is not enough that you integrate this web form to your business site without thinking about it strategically. You need to place these forms in the right places or else you may be risking losing thousands of subscribers.
So, where should your newsletter sign up form be on your site?
Placing your newsletter registration form on your blog page is a brilliant idea since it is not what most online marketers would do. Moreover, visitors have naturally tended to click on the latest blog post. Now you can create a newsletter sign up a web form and integrate it on your blog post so that it will be impossible for your site visitor to miss or ignore.
Smart marketers know the importance of having a splash page where you can place your important web forms. A splash page is a great place where you can highlight your web form where it is the first thing that your site visitor will see once they are directed to your homepage. One of the ways to do this is to structure the splash page, move the main navigation to the bottom of the page instead of the top section. You can then dedicate everything else on displaying the newsletter registration form, making it the main focus of your homepage.
An exit-intent pop-up is a type of web form that appears every time your system detects that the site visitor is going to leave your site. This can be detected when the cursor or mouse moves to the upper right corner of the computer screen. The newsletter registration form will be displayed on the screen through a pop-up window once this action is detected.
You can integrate your registration form in your “about page”, which most visitors go to on your website. This is a natural tendency of website visitors especially if they want to know more about you or your brand. Placing your registration web form on this page is a seamless and non-disrupting way of capturing leads or subscribers to your newsletter. You can create a simple form, which you can integrate into the context of your “about page” copy, making it flow seamlessly and naturally.
The sidebar is one of the most popular places where you can effectively integrate your newsletter registration form. The common way to do it is to choose the topmost section of the sidebar as it is easy for website visitors to find it there. Other than the sign up form, the sidebar is also a great place where you can put your ads or any other types of web forms. On top of the newsletter subscription, you can also place your latest promotions and offers.
You need an effective venue where visitors will give you a positive response to your call to action particularly your newsletter subscription. The floating bar offers a clear and easy to access place at all times. Floating bars can be on the topmost area of the page or the bottom. Whichever they are placed, floating bars stay in view even when the visitor scrolls up and down the page.
Sign Up Page
You can be straight up with your newsletter subscription web form by creating a landing page, which is entirely designated for this purpose. This is a smart way of directing undecided leads to the page. You need a sign up form that is well-written and must convince your undecided traffic to sign up for the newsletter list.
Newsletter Registration Form Best Practices
Knowing the best places where you should put your newsletter sign up form is only half of the puzzle. You need to create quality content for this webform so that you can increase your quality leads and not turn traffic away from your website.
Here are some of the best practices in creating a newsletter registration form:
Keep It Simple
Always remember that your online visitors are most likely always on the go. Thus, your sign up form must be simple and quick to fill out. They should be able to enter their basic contact details, hit the “submit” button, and carry on with whatever it is they are doing in no time.
Create a clear, concise, and straightforward newsletter registration web form for successful results. Take note that having a complex form will only risk losing the interest and good impression of your web visitors and potential customers. Do not ask for too much information at least right away. Your main goal should be for people to sign up for the newsletter by giving you their contact information.
Show a Clear Value Exchange
Signing up for a newsletter is more than just asking your web visitors to give you their email information. You need to show and convince them that doing so will benefit them more. Thus, you need to make or show the value exchange in a clear and simple manner.
Make sure that your lead will clearly know what is in it for them if they complete filling out your registration form. Email addresses are valuable commodities in your online marketing campaign. Your newsletter sign up form must show your visitors that signing up to your email list will be worth their while. For example, you can say “Register for our newsletter and get exclusive offers and great deals.”
Consider Using Double Opt-In
One of the things you need to remember when creating a newsletter registration form is that it should give you quality leads that convert. You can do this by using a double opt-in, which is a newsletter subscription type that allows your lead to confirm if they really want to be in your email list.
The first step is for the lead to enter their contact details and submit them using your web form. Secondly, the lead is required to click an additional CTA, which is primarily sent to their inbox. They must click on the link to confirm their submission. Site visitors that take the time to do this are most likely quality leads.
Show an Unfavorable Option
On top of signing up for good value exchange, you can also try a different approach or tactic to convince site visitors to sign up for your newsletter. This method is tricky but it can give you remarkable results when done the right way. For instance, you can show a not so favorable alternative should the lead chooses not to sign up.
A good alternative if your lead will not register to your newsletter list is to tell them that they will be missing out on some great deals. You can also use an alternative to signing up that says “No thanks, I choose to pay the full price.”
Newsletters help you promote your brand, announce upcoming deals and promotions, endorse the latest discounts and offers, or simply build rapport with your customers. However, you cannot do this if your web visitor opted not to receive your newsletter. Create a quality and effective newsletter sign up form that will generate quality traffic to your site and eventually ensure a high conversion rate.