- A survey form is a crucial tool that provides salient and relevant insights and data for businesses, leading to the growth in sales and profit
- Business owners without any advance technical and computer-related skills could create simple yet effective survey forms for their business
- Online tools and templates for survey forms make it easier and faster to build and integrate them into your business website.
The word “survey” is a familiar one, especially if you have an active online business website. Modern entrepreneurs know that using the most effective tools for their marketing campaign is the key to a successful business or brand. One of these tools is the survey form. Once you know how it works, you would absolutely realize just how it could help you as an entrepreneur, big time.
Survey Form Explained
The basic definition of a survey is a process or method of data collection from a sample of individuals. The research method uses the group of respondents, which is already identified or predefined for their insights and information regarding a particular topic of interest.
The purpose of a survey is traditionally to gain a critical source of information and insights from a diversified group such as employees, customers, and a target market. A much larger group of respondents offering data on a specific subject is deemed more reliable than just a single individual.
How are surveys conducted?
Gathering data through a survey does not necessarily involve a survey form in the previous years. In fact, traditional or standardized procedures would include four specific modes of information gathering:
- Telephone surveys
- Face-to-face surveys
- Typically, online or self-administered computer surveys
- Paper and pencil self-administered surveys
Survey data collection varies in terms of the way you get the information you need and use them. However, some components would show that these surveys also have some similar features across all survey applications. Numerous psychologists, methodologists, researchers, and statisticians did extensive studies on these common survey traits.
How They Make Traditional Survey
A survey method conventionally asks people for data by using a questionnaire to a group of respondents. The individual respondents must answer the questionnaire at a neutral or level playing field. This ensures no biased opinions from the outcome of the study or research.
Traditionally, surveyors distribute the questionnaire on paper but the rise of the new technologies paved the way for using digital media for surveys. It includes using emails, social networks, URLs, QR codes, and survey forms.
Advantages of Using an Effective Survey Tool
Online surveys allow you to connect with your customers or target audiences, which are also less time-consuming to do and complete. Here are some of the other benefits of an effective and easy to use survey tool:
- Know the Pulse of the Market
Surveys give you information based on the responses of your identified respondents to the questionnaire. They provide their personal answers to your questions allowing you to know what they really feel or think about your brand or business. It helps you determine what they want and not want as regards to their interaction with your products or services.
- Accurate and Sound Decision-Making
With accurate data from the survey, you can make an informed and sound decision that could improve your business in the long run. You can use the results of the survey in deciding which aspects of your business you must change, improve, maintain, and just stop or remove.
- Easy and Fast Data Analysis
With the help of modern technology and survey forms, you can enjoy fast and convenient to use data analysis to determine the strengths and weaknesses of your brand or business. Moreover, you have access to the data online and in real-time, thus, making your task easier and quicker to complete.
- Honesty and Flexibility
Respondents in your survey could utilize their own mobile devices in answering your questionnaire or survey form. The setting, particularly the convenience and privacy, wherein they answer the survey allows them to be honest with their answers. They could answer the survey anytime, anywhere they choose to, without hassle on their part.
Design a Great Survey Form
Consider some of the most important elements of a good and effective survey form from the moment you conceptualize and initially design it. Planning out your survey questions should be on top of your list so that you can get quality and accurate data.
Check out some important tips on how to design your survey:
Determine your Objectives and Research Questions
Some important questions serve as your guideline in creating an effective survey form. For instance, why are you conducting this survey and what exactly do you want to find out? Define your goals as well as your research question to ask the right ones that would get you accurate answers for data and insights. This information helps you know if you should make changes that could affect your products, services, or processes.
Identify your Target Respondents
Knowing who you will be conducting the survey is as important as defining your research or survey questions and goals. Choosing the right group of respondents gives you accurate and relevant answers for your data collection. Your target respondents are the ones to help you answer the questions and get the data you need.
On top of identifying your target respondents, you should also understand and determine the best methods on how you can reach them. Some ways to distribute your survey form is through your email, website, and social media.
Types of Survey Questions
Survey forms vary in terms of the research questions you use to get valid and reliable data. Moreover, the type of question you use would also have a direct and significant impact on the results. Take a look at some of the common question types in survey forms:
- Multiple Choice
This is one of the most commonly used types of questions for a survey and as the basis of a lot of research. The conventional way of doing this is to display the list of choices that the respondents would select from. Some other forms could be in a select box or drop-down menu.
- Ranking Order
Using this question type helps you determine what your respondents like based on the order of preferences they choose and rank. This is an effective question if you want to know or measure the attitude of your respondent toward something.
- Text Entry
Text entry questions are considered most reliable but its downside is that it could lead to respondent fatigue much faster than the other question types. You may use it to get open-ended feedback where the responses are quite lengthy. Some of the possible answers should include standard form data such as your contact details and name.
- Rating Order
Respondents answer the questions that would indicate their individual levels on specific subjects. The satisfaction, agreement, or frequency ratings are the most common questions in this category. You can use this on your survey form if you want to collect data and determine if your customers or target market are happy with your products or services or not.
- Matrix Table
This is the question type you need for the collection of multiple data pieces in just one specific question. You can condense or shorten your survey effectively and classify similar items into a single question. The Likert Scale is an example of a matrix table question.
Survey – Making a Switch to Online Data Collection
A lot of businesses are now making a switch from paper surveys to online ones. Conducting survey research is made more accessible and far-reaching. With the help of modern technology, surveys become more accurate, relevant, and with real-time results available. More and more businesses are migrating to digital solutions in making and doing surveys.
Survey Creation Tools
Making an effective survey form that would help you with your data collection depends on the kind of survey creation tool or software that you use. The right tool could help you tackle this overwhelming and sometimes intimidating task. You need not hire a professional team of Internet experts just to help you create a survey for your online business website.
All you have to do is find the right tools to create your survey and enjoy the benefits of this important tool. The good news is that most survey tools and software can be accessed online, free of charge. However, you can make a small investment for premium survey creation tools or plugins because good quality ones are indeed worth it.
Benefits of Survey Creation Tools
Creating a survey could be unnerving but finding the right survey form tool or plugin is a huge help. You can access different features such as survey design, copy, distribution, organization, and so much more. It is the solution to your problem of how to create and integrate this survey form into your website.
The best survey creation plugin or tool could give you the following perks:
Responsive Interface and Mobile Friendly
Effective and good quality survey forms should work on different mobile devices such as smartphones and tablets. It should be equally responsive and easy to use when using desktops or PC. Reaching your target market and giving them ease of access should be on top of your priority list when creating a good survey.
Fast and Easy to Create
The good news for business website owners without a comprehensive technical background in creating survey forms and the likes is that you have resources available. There are simple and easy to use survey creation tools and plugins that are user-friendly. You don’t need to be a techie or computer expert to create your survey form so you can actually skip hiring expensive website experts that offer this type of service. Create a good quality survey form in a matter of minutes and without the hassle of writing any code or other technical stuff.
Choose your Survey Fields
The best thing about premium survey creation tools is that you can choose what type of survey you want to create based on your preferences and needs. Customize your survey depending on what kind of data you want to gather and use for your business analysis and growth. Some of the available and commonly used survey fields include the Likert scale, multiple-choice, ranking order, and star ratings, among many others.
Nowadays, you have to be careful about spam content that would jeopardize the accuracy and quality of the data you receive. Creating a survey form requires additional plugins that would keep your marketing campaign free from these unnecessary contents and submissions. Choose a survey creation tool with spam protection features such as honeypot and smart captcha to automatically recognize and stop the submission of spam to your system.
Versatility should be one of the traits of your survey form, which means you can easily embed it in your online social media accounts to reach more audiences. Use a tool or plugin that allows you to embed the survey form to your online accounts including blogs, sidebar widgets, pages, and footers.
An effective survey gives you the results and data in real-time. You don’t need the delay and other time-consuming hassles that would affect the quality and accuracy of the result. Time constraints are also counterproductive, thus, a survey tool that gives you the data you need in minutes should be the best choice.
Different Form Templates
Save more time when creating your survey form so that you don’t have to spend hours and hours completing your work. Good survey tools and plugins provide pre-built survey form templates to choose from. These are often user-friendly templates, which are intended for beginners. However, you can also browse your other choices, especially the ones that are intended for advanced or more complex data gathering.
Modern business owners know the significance of a well-made and effective survey form. Whether you are gathering consumer data to get feedback regarding your brand or getting information about industry changes and trends, surveys are undoubtedly empowering tools for your marketing campaign.