Email has an ability many channels don’t; creating valuable personal touches – at scale.
While writing your email promotion, you have to perform every step and practice carefully; the exact choice of right wording for the subject line, the right time to punch the call to action button or the perfect on point design. Every little thing has its own impact on your customer that what specific tint made him open the email right away or archive it in a single go. All these things tell us how important or useless an email can be after being sent.
Insights from Email Marketing Experts
The marketing world has so much to teach you with its most prominent email and internet marketers of all the time, who are indeed the gold mine. To help you with this we reached out to the nuggets of wisdom by many email marketing expert around the world, here is what they have to say in this regard.
Kick Start with Attractive Subject Lines
If we talk about subject lines, it is the most important and foremost feature that shines your email but is often lacked by Free Email Marketing Services. According to Erica McGillivary of Moz, “Write several subject lines. I always write at least three different options. Sometimes, I crowdsource more from my team. You want to make sure your subject line is short with so many people reading email on phones, and you want to make sure it has a clear call to action that draws attention. After all, you have to get an Open before you’re going to get a click”.
Individualism in email marketing means catering your subscriber or customer according to the category in which he belongs as a receiver of your email. Mr. Kevan Lee, content crafter at Buffer says, “we’re experimenting with delight campaigns: acknowledging our awesome subscribers for being their unique selves. In our case, we’ve emailed our MVPs (those who open and engage with our email most often) to see if we could send them some Buffer goodies–stickers, thank-you notes, etc. Delight campaigns could also take the form of birthday greetings or, my personal favorite, anniversary wishes on the date someone first subscribed,”
Postscripts are The key
With great subject lines and attractive email designs, PS – postscripts matter a lot as well. It is an essential component to shine your bulk email marketing services. Joel Klettke of Business Casual Copy-writing advice’s, “As readers… we can’t resist reading the PS of a letter, because our experience has shown us that it’s where something important or personal is waiting for us. I fill the PS with the most crucial information I absolutely need readers to see,” he says. “Maybe that’s a special offer, a surprise benefit, a statement of scarcity (‘Remember–offer ends Sunday!’) Or even a personal invitation to reply. If nothing else, I use it to hammer home my key benefit–but every single marketing email should end with a PS because it’s an irresistible attention magnet.”
Get your Email Stuck in Your Subscriber’s Mind
Your product or offer needs to be on the top of mind of your subscriber, for this you need to stand out with your email campaign service. To ensure that you must keep reminding them of it. “Your users are signing up for products and services that in months, weeks, and even days from now they’ll entirely forget. If you’re marketing a new product or service to an email list, it’s helpful to include a line of copy at the top of the email to remind the recipient of your app’s utility. We learned this tip at Zapier from early adopter Ramit Sethi, author of the New York Times bestseller I Will Teach You to Be Rich, who shot us a note that bluntly told us as much. I have no idea what Zapier does. I don’t know when I signed up for it. When you’re sending out an email, please refresh everyone as to what you actually do.” Suggests Danny Schreiber of Zapier.