- Modern business websites require an engaging and effective landing page as an entry point for your target audience to reach your site.
- Successful entrepreneurs learn the overflowing benefits of having a good quality landing page to boost their website presence and accessibility.
- Learn how to make a great landing page with simple and easy to follow instructions especially for beginners.
Having a business website requires a lot of work. You may have already realized and known that by now. It is not easy to have a website for your business with all the competitions you have online. You need an effective yet foolproof marketing strategy to do this. This leads you to understand what a landing page form is and how it is important for your marketing campaign.
Landing Page Form for Beginners
So, what exactly is a landing page? It is the first page where your site visitors or prospects go when they do visit your website. This is the specific page, which serves like a landing pad or the entry point to access your website’s basic contents. It is where your prospect “lands” upon clicking calls-to-action and marketing links.
A landing page is where you can introduce your brand, services, or products to your target market. It is where all the action begins and happens, whether your main objective is to sell your products, generate leads, or gather information. Every business website owner aims to have an effective marketing strategy starting with its landing page.
A Landing Page Makes a Difference
With a well-designed and well-optimized landing page, boosting your business to a level that you have always planned for is possible. You need to invest in all your possible resources to come up with a good landing page. Creating a good one is crucial because this page allows you to generate more leads through your business website.
What benefits will you enjoy?
The website page gathers the salient information of your site visitor or prospect with the use of a lead capture form. However, it is not only to capture your visitors’ data but to convert them into leads.
Lead capture forms are the ones that your site visitor fills in for their basic information including name, email, contact number, and so on. These data are essential in getting in touch with your prospects and turning them into customers through the appropriate sales and marketing funnels.
Through your landing page, you make it easier and simpler for your visitors to navigate your website and receive an offer. A well-executed page keeps them from getting confused with your offer and what they need to do as a response. Keep in mind what makes your target audience tick.
Create a page that ensures engagement from your prospects, which appeals to them at first glance. Thus, you need to choose a landing page form or template that is appropriate to your target audience. Do they prefer a minimalist and clean design? Would they love something elaborate, bold, and colorful?
What an Effective Landing Page Looks Like
An optimized and well-executed landing page should be on top of your priority list now that you know how it can boost your bottom line. Here are some of the design essentials of an effective landing page and some best practices for each:
- Short and Clear Headline/Subheading
The headline is an important element of your page’s entire anatomy. It is the very first thing that your prospects will see as soon as they are directed to and land on your website. Your headline has a major influence on whether your visitors stay, engage, and navigate your site or otherwise. Thus, it is crucial to have a concise and clear headline that will catch the attention of your target audience.
Your subheading is the one under the main headline, which gives more information regarding the advantages of your offer. This should be the page that contains your value proposition. It tells your prospects what your offer brings to them and why they should choose it. Every valuable information that your headline cannot accommodate should be in your subheading.
- Statement of Offer Value
Some visitors would take more convincing to convert them to actual customers. Your headline and subheading are not enough to do this. This is where a good value statement comes in. It is the part where you can clearly state your offer and why it is something you should never miss.
The value statement should be effective and persuasive enough to motivate your prospects to answer your call to action by filling in your capture lead form. You can write your offer in short sentences or bullet points, keeping it clear and compelling.
- Relevant Images
Images say a thousand words. Choose the most compelling imagery to match your headline, subheading, and value statement. It should work to grab the attention of your prospects and engage in your page until you can convince them to take action. Relevant images should also match your texts or page contents and not cause any confusion.
- Lead Capture Form
Your landing page must contain its most crucial element, which is the lead capture form. It is where you can gather information about your site visitors or prospects in exchange for your offer. This form is instrumental in collecting important data to market your products or services to your potential buyers.
Remember that your lead capture form design affects its efficiency especially when it comes to length. For instance, most site visitors prefer filling out a shorter form, which will not consume much of their time. This may generate more leads but visitors that are more willing to spare their time in filling out more fields often converts to quality leads.
- Minimal to No Navigation
The main purpose of your landing page is to convert your leads into sales. You want them to stay on your page until they give you their contact details as well as receive your offer. Thus, you need to make sure that their navigation choices are minimal or none at all. You can find landing page forms that give you hide options for the top and side navigation bars.
Keep their attention focused and free from distraction so that they can complete the lead capture form that you need. Landing pages must not have any links that would bring your prospects to other pages, resulting in the reduced bounce rate of your site.
Landing Page Templates
According to WordPress.com, the best landing page templates should look good and perform well. The designs of these templates maximize your conversions through your landing page. They must be flexible and easy to customize.
Landing Page Plugins
Integrating landing page plugins to your business website is a surefire way to boost the conversion of your page. There are numerous plugins available for different purposes and objectives.
Take a look at some of the widely used landing page plugins:
You can incorporate this plugin to your website seamlessly, maximizing your marketing campaign and conversions instantly. Getting an instantaneous response to your call to action helps you capture your leads as your target audience can directly send their information via this form.
Coming Soon Pages
As the name implies, this plugin could help you create pages that you are about to launch or promote. Moreover, you can easily create the page, schedule your launch, and publish them immediately. It is inclusive of a coming soon counter as convenient and user-friendly features.
Create a functional and attractive landing page that integrates HTML emails, which you can create and send to your leads. The best thing about this plugin is that you can immediately send the emails to them as soon as they subscribed through your lead capture form.
Google Fonts and Layouts
The overall aesthetic or look of your landing page is one of the elements that ensure the engagement of your prospects. Online users are mainly visual and you can grab their attention through using the right fonts and layout. Beautiful typography can improve your conversion rate. Some site visitors would linger on your page if they like what they see or they find your landing page easy to navigate.
Landing pages are the lifeline of your marketing campaign. It is the forerunner of your website with contents that convey your message to your visitors and prospects. The landing page is the first place where they go when they click the link to your business website. It delivers the specific and exact information that your visitors are looking for, that’s why they went to your site, in the first place.
A business website without a landing page or an effective and optimized one is one that lacks the necessary mouthpiece to speak to your prospects or potential customers. Invest in a professionally designed and well-executed landing page to ensure your sales growth and profit. Most importantly, find the best landing page forms, integrate them to your website, and see the result.