- Companies utilize event registration forms for their upcoming business activities and the results are overwhelmingly successful
- Creating professionally designed event registration forms can be challenging but you can make and seamlessly integrate them by following some important steps
- Successful event registration forms do not contain some of the loopholes that can affect its effective results
Event registration forms are important online marketing tools whether you are a start-up or an established company. All businesses should have a powerful and effective tool that will bring people together, no matter what your industry or topic may be. Event registration is primarily the cornerstone of every successful event as it is like an entryway for people to take part in your event.
Effective Event Registration Forms Overview
Your event is useful if you cannot make the public or your target audience to show up on your scheduled activity. This is where an event registration form comes in handy regardless of the industry and level your business is in. The main concept of event registration is for people to sign up to participate in the activity.
Business owners and event marketers mark event sign-up as high priority in their campaign. On top of making people sign up for the affair, your other important goal is to maximize your conversion rate and ensure that your registered attendees do not remain as mere contacts. Your end goal should be to convert these registered participants as avid and loyal customers of your brand.
Moreover, your event success is also gauged by making sure that your registered attendees will also pledge to attend or take part in your future activities.
Promotional and Marketing Strategy to Maximize Attendance
Event attendance is a vital indicator that your activity will be a huge success. One of the ways you can do this is to create an effective and powerful event registration form. It may sound easy and simple but coming up with an event sign-up form that actually works is more challenging than you think.
Events for your business have varied goals or objectives such as boosting your business revenue or gathering more people to attend. Regardless of the objective, knowing the right ways and best practices to create an event registration form is a must.
What exactly is an event registration?
Event registration refers to the form that people fill out or use to confirm their commitment to attend or participate in your event. The participant makes the decision with the conviction that attending the activity is more beneficial and outweighs whatever cost they may be required to pay upon registration. It is imperative to know and understand the difference between event registration and event attendance for a more comprehensive understanding.
Event registration refers to the pre-event process where the participant commits to attending the affair. Event attendance, on the other hand, indicates the onsite metric or the number of people that is actually present during the event itself. Thus, event attendance is the reflection of the volume of the activity.
Your goal as an event marketer or business owner is to make both the event registration and attendance number as congruent or close as you possibly can.
Create Your Event Registration Forms Like a Pro
Acing the task of creating an event registration form is a daunting challenge especially for those who are not that savvy in using the Internet or computer. However, there are general rules of thumb when creating an effective and powerful registration form for your upcoming brand activity.
Here are some helpful tips to remember:
Make your Event Sign-Up Form Mobile-Friendly
Whether you are new in online marketing or an established business with years of experience, you will know that mobile-friendly forms are a no-brainer for online marketing campaigns. Consider the fact that most online users and potential attendees are always on the go or using their mobile device. Your registration form should cater to their needs and preferences in completing the registration process.
Clear and Concise Forms
You can be creative when it comes to making your event sign-up form but take note that simple, clear, and short ones are more effective than long and complicated forms. Make sure that your form uses understandable labels as well as simple languages so as not to confuse your contacts. Send and convey your message clearly and straight to the point.
All registration forms have an effective CTA that will convince their target audience to sign up and give their contact details. Your main goal for your event registration web form is to make sure that your contacts become registered attendees who will confirm their participation in the activity. Powerful CTAs should be bright, vivid, and well-phrased so that they will immediately capture the attention of the public. Moreover, they should be convincing enough for contacts to positively respond to your call.
Who Else is Going?
Most online users have the pack mentality, which means they will most likely do what everyone else is doing. Thus, you must show them the list of other event registrants to encourage them to attend and connect. You can find an easy to use the registration form on the page itself where the list is easily visible and accessible.
Include Important Details
You need all the essential details when creating your event registration form and get the results you want. Your form should contain information on what they can get for signing up. Show them a good and convincing reason why they should attend.
Location and time are also salient information that your form field should contain as well as the details on how to purchase tickets and the option to add your contacts to your email list. Convincing them to join your newsletter list is a long-term email marketing strategy that increases your leads.
Common Mistakes in Event Sign-Up Forms
Your event registration form can either make or break the success of your activity. Thus, it is equally important to know and avoid the most common mistakes in creating this registration form type as knowing the best practices.
Here are some of the things you need to avoid at all cost:
Asking the same question, again and again, reflects just how poorly your event registration form is. It is one of the major turn-offs for online users especially those who do not want to waste their time giving the same answer within familiar question categories. Verify the necessary fields and get rid of similar ones to make it concise and straightforward.
Overdone Font Styling
Being creative does not necessarily mean overdoing some elements in your event sign-up form such as the font styling. You may be tempted to use some font styling such as bold, scripts, and italics just to give emphasis to your field labels. Although these may look nice and creative, doing so can easily be distracting to your potential attendees. Stick to simple fonts and avoid running the risk of them getting turned off with your overly creative form.
Fancy Field Labels
Just like overdoing your font styling, using fancy field labels can also be a common mistake in creating an effective and professional-looking event registration form. Use simple and clear field labels that will not cause any confusion to your event attendees when filling up the form. People will not waste their time deciphering your fancy field labels to use the basic ones that your registrants can easily understand.
Lengthy and Complex
Most of your event registrants are busy individuals who are always on the go. They will almost always automatically shy away from registration forms that are too long to fill out. Keep your form simple and concise so that your attendees can complete it in no time. The “Next Page” text on your form can easily break the deal so make sure that you stick with just one page.
Other Ways to Boost Event Registration
The main strategy to increase your event registration is to create an effective sign-up web form. However, there are other ways that you can increase the results or number of registered attendees. You can optimize the event collateral, create valuable and quality content, and amplify your message using strategic incentives.
Another way of increasing the number of attendees to your event is to ensure consistent social media posts to keep your potential registrants updated. Your event should be on top of their mind and seeing your post on a regular basis will promote it and ensure customer retention.
You can offer ticket options and create a content series promoting your event. It is easy to increase the results for your registration form if people see several options for them to join or attend the activity. Build up the momentum of the event leading to the exact date.
Event registration forms are valuable elements of every online marketing campaign. It is a powerful and effective tool that gives you quality leads or connects you with your target market through your organized company event or activity. Creating an effective event sign-up form is the key to achieving your business growth amidst the competition in your niche today!