- Effective email marketing campaigns benefit business growth and boost profitability especially with high-quality and professionally written email subjects and contents.
- Learn the secrets on how to create powerful subjects and good contents that effectively increase your email’s open rates
- Avoid the bad practices and errors in email structures that hurt your email quality and effectiveness
Successful email marketing campaigns have secret ingredients that others may find trivial or unnecessary. However, wise online marketers know the importance of paying keen and careful attention especially to the tiniest details of your email such as the email subject. Thus, it is essential to know some of the crucial elements in an email structure that have huge effects on the quality and effectiveness of your marketing campaign.
Start with a Catchy Email Subject
Your open rate or the chances of having your recipient open your email, read its content, and engage or respond to your call to action depends on a lot of factors. The email subject line and whatever is in it is one of the first determining factors if your method is effective or otherwise.
Attention, Attention, Attention!!!
Your email subject should persuade and even urge your recipient to “Open It” but in a subtle and professional way. Most importantly, it must demonstrate from the very instance your recipient laid eyes on it that there is an incentive for them to open the email. That is how you grab the attention of your potential customers.
Remember that your recipient may be receiving numerous emails each and every day from online marketers. Think of something that would instantly catch their attention and give them that sense of urgency to pay attention and click on the open button. So, how exactly do you create a good subject that gives you effective results?
How to Create a Catchy Email Subject
Build more effort into your subject and think about powerful attention-grabbing words that will appeal to your recipients. It should spark an interest in your potential customers, which can be relatable to them or something that they are looking for. The email subject should be written professionally and not in a way that the email software would flag as “spammy.”
More Best Practices and Tips
Learning the fundamentals of making a quality email subject line is a no-brainer for successful email marketers. This is an essential element of your email that must possess the following:
Choose an email subject line that has a subtle “Act Now” message in it. It is a classic ingredient of a good marketing phrase, which guarantees results. Communicate with urgency as well as scarcity in your subject line, which primarily compels your readers to act on your call or click your email to open it. Strategic and creative ways of doing this can get your genuine immediate action, which means quality leads.
The easiest and most effective way of boosting your email’s open rates is to give your recipient an incentive or offer. For instance, what’s in it for them? What are the benefits of opening your email? People generally love something new, whether experiences or things and most especially if they are discounted or free. Your recipient will be much inclined to open your email if they see what you are offering in your subject line right away.
Nothing grabs the attention more than sheer curiosity. Create a subject line that your reader will find intriguing and irresistible to simply ignore. Maintain a sense of mystery, which can effectively pique the interest and curiosity of your recipient. However, make sure that you do not make it in such a way that your email would look obscure or just spam.
Seal the Deal with Quality Email Content
Your email subject line is just the tip of the iceberg. It is the door that your recipients need to open first before they get to the good stuff. This means that you must deliver the good stuff to seal the deal. Now, the next step is to create quality and well-written professional email contents that will engage and compel your readers to do as you say from your call-to-action (CTA).
Basic Tips for Good Email Content
The technical stuff is still an essential element of good email content thus, be careful about how you write your email. Use the right spacing format, which does not look awkward. Your reader will definitely judge your email in its overall structure, thus. Make something that is professionally written and not something that someone who is just starting to learn how to use the computer or MS Word application would do.
“What’s In It For Me?”
Your email content must initially encourage action from the recipient and not something that contains your personal profile or details. Their first impression when they read about your email is that there is really something in it for them. They should reply to your email or heed your call to action or else miss out on a great offer or opportunity.
If you should include your personal information, use it in such a way that it will reinforce your offer. Do not place it at the beginning of the sentence, which your recipient would read first. People do not really care who you are so it’s a bad move to introduce yourself as the start of your email.
Your reader would want to know the benefits they can get from your offer right away. This will catch their attention first before anything else. Once you got their attention, then maybe you can insert something about yourself. Make sure that the details you give out could actually encourage or convince your readers more to take action.
You may experience some companies promoting their product through free samples when you go to the grocery store. The first thing they do is offer you something like a free drink or sample of their food products. They don’t give you their names along with their professional or employment background.
Your email content should do the same. It should tell your recipients your offer or what your company is doing, which should pique their interest. You may still introduce yourself at the beginning of your email but it will not catch their attention.
Giving people your offer or telling them what you can do for them right away is called aggressive marketing. This is an effective trend in today’s email marketing campaigns, which will guarantee quality results for your company or brand.
Links and References
Your email must also contain links, which your reader can click or refer to if they want to engage with your content more and respond to your CTA. Links are important elements that ensure action in the part of your email recipient. You tell them what you offer and they will reply if they are interested. What’s next?
You need to tell your reader what to do such as giving them specific and easy to follow instructions. You can place there a “Click Here” phrase, which is hyperlinked to another page where they can contact you or order something and the likes. Another actionable content would be “Reply Now” or any compelling phrases to persuade your recipient to take action.
Common Mistakes on Email Subject and Content
Creating a successful, effective, and quality email subject and content is a challenge especially for newbies in the email marketing world. It is one thing to know the best practices to create good email content and structure. However, knowing the common mistakes can also help you avoid the pitfalls that could hurt your overall campaign.
Here are some of the errors you should watch out for:
- Lengthy and ambiguous or confusing subject lines and contents
- Irrelevant or untimely subjects or contents that your readers could not relate to or are not interested in
- Impersonal email subjects or contents that are far from the preferences or needs of a specific recipient
- No sense of urgency or scarcity, which may look too common and unnecessary for the email recipient, thus, prompting them to just skip opening your mail
- Unfriendly tones that would turn your readers off since they might think it will be difficult to connect with you
- Email contents that are not viewable in multiple user devices such as PCs and mobile phones or tablets
Final Thoughts on Email Subject
You may have all the brilliant ideas and methods for your email marketing campaign yet all of these will be in vain if your reader does not open your email first. Thus, the significance of a quality email subject is vital. Moreover, you need to have an equally good and well-written email content to ensure the results you want.
Starting up a successful email marketing campaign does not necessarily mean going big and complicated with your strategies right away. The devil is in the detail and this applies to creating an effective email that truly works!