- Online businesses open up better opportunities to get quality leads by maximizing their marketing campaign through powerful email registration web forms to boost their email list
- Capitalize on the best practices to create and integrate an effective email registration form for your business website
- Identify the top placement positions for your email registration web form and see why these locations have successful conversion rates
- Know the most common mistakes that you need to avoid in creating and integrating your email sign up form
Every online marketer or business owner knows the importance of email registration web forms for their business. Sign up web forms for your email newsletter are the tools that you need to increase your email list and get salient contact details from your target market. Potential customers that are interested in your brand, product, or service will subscribe to your newsletter. You just need an effective and professionally designed web form to seal the deal.
Email Newsletters for Modern Online Businesses
Before you plunge deeper into the world of web forms for your email newsletter, make sure that you know just how important this marketing tool is for your business. Email newsletters are powerful and effective marketing tools aimed at communicating with your potential customers or target market. No wonder these are essential features of start-up and even established businesses.
One of your greatest challenges in using your email newsletter effectively is your overflowing competition. Take note that almost all businesses and online marketers utilize this marketing tool in their campaign. How do you surpass the competition and encourage your consumers to register for your newsletter? How do you convince your target market to sign up and choose your newsletter instead of the hundred others out there?
Create a Powerful Email Registration Web Form
A strongly and professionally designed sign up a web form for your email newsletter is the answer to your quest in drawing more leads to your email list. It is one of the most daunting tasks to design and create a newsletter registration form that will stand out above your overwhelming competition. How do you make it happen?
You can find numerous tips and advice on how you can create the best email registration web forms. However, sometimes it will only need your creativity and common sense to create the best web forms that work. A punchy design that attracts your web visitors, a clever and powerful concept, and a thoughtful customer-centric approach are things you must initially consider for your web form creation.
Your main focus is on creating an email registration web form that will instantly appeal to your online visitors. It should be irresistible and will encourage anyone who sees it to register to your newsletter without any apprehension or second thoughts.
Most importantly, create a sign-up form that your online visitor will complete and submit. Always remember that there are web forms, which are too complex or time-consuming that online visitors would not bother completing anymore. More than not convincing customers to fill out the form, this scenario is a total waste as well.
Functions of an Email Newsletter Registration Form
The main function of an email sign up web form is to collect the email addresses of your potential customers and leads. As the name implies, this form is where your online visitor enters his contact details especially their email adds information. However, other data that you will get will depend on the design of the web form that you created for this particular purpose.
You embed the sign-up newsletter web form on your business web page, which is accessible to your web visitors upon entering your website. The email address they provide in the form field is then entered to your email list, which you can easily access for your marketing campaign purposes.
Why would an online visitor give you their email address by signing up for your email newsletter registration web form?
There are several reasons why your web visitor would willingly subscribe to your email newsletter through signing up and filling out your web form.
- To receive sales and promo details from you
- To get blog post notifications and updates
- To access discount codes or coupons that you offer
- To participate in your ongoing or upcoming contests
- To get more information regarding your brand or business
Email registration web forms are essential components of your business website. It is the initial means of getting in touch with your potential customers. You can get valuable and helpful contact details from leads for your present or future online marketing campaign.
Creating an effective registration web form for your email newsletter is simple especially with the help of trusted form builders. However, you would still need to invest your time and energy in learning this craft. Think and conceptualize how you are going to build your web form, its format, and embed it to your web page.
Benefits of an Established Email Newsletter List
An effective email sign up web form can bring your business remarkable success by increasing your web traffic and converting leads to actual sales and profit. The fundamental upside of using a newsletter registration form on your website is communication with your target market.
Keeping an open line of communication with your target market or consumers is important in establishing rapport with them. Knowing your customers and building a good relationship with them lead to gaining their trust and securing their loyalty.
Loyal customers will not only prefer your brand, products, or services over your competition. They will also recommend you to their family, friends, and colleagues, expanding your reach and market as well.
An established email newsletter list is essential in introducing your brand to your target market. Subscribers to your newsletter are most likely quality leads as they took the time to fill out your sign-up form and submit it to be a recipient of your newsletter. That’s why email registration web forms are vital components in online marketing campaigns, especially for start-up businesses.
Your email list not only identifies quality leads that have higher conversion rates. You also have the salient database of customers that you can send your messages to and convey your messages between people. You share your information through connecting to people that you know are most likely interested in whatever content you send their way.
The end-purpose of an email registration web form is to make sure that your brand or business increases its sales and profits in the long run. You build up your email newsletter list by convincing your online visitors to sign up for your web form. You get quality leads by getting their contact details and eventually target to convert these leads into actual sales and profits.
Basic Components of an Email Registration Web Form
Different brands and businesses have their unique concepts and objectives to be included or represented in their email registration web form. However, there are fundamental components that all registration web forms must contain. These are basic elements that your online visitor must-see in your form to make it a powerful and effective tool for your online marketing campaign:
Call-to-Action (CTA) Text
The focal point of your sign-up web form is to persuade your online visitors to respond to your call to action. However, you need to have a clear and simple CTA that they will understand right away. Come up with a CTA text that will immediately and easily convey your message without any complicated or confusing insinuations. Create something precise, concise, and convincing.
Your email registration web form must contain an easy to follow and simple set of instructions. They usually fill in the fields on the web form, which does not require any specific guide. However, you can use the instruction part or component in telling your potential subscribers about the incentives they can get when they sign up for your newsletter. Make sure you put all the necessary details so that your web visitors will know exactly what they can benefit if they provide their email information to make them fully convinced and positively respond to your CTA.
You need to get the complete name of your subscriber for record purposes. However, there are those that may only give you limited details about their full name. It is important to create a well-designed and professional-looking sign up form to give the impression that your subscriber’s information is in secure hands.
One of the most important details that you need to get from your sign-up web form is the email address of your online visitor. Building up your email list is vital to increase leads or web traffic and convert quality leads to sales and profits. You need the email address of your web visitors or customers in your database for your online marketing campaign.
Some registration form builders require subscribers to enter their email address twice. This kind of practice can give you quality leads as it is most likely the subscriber is no doubt interested in joining your email list by taking the time to provide such information twice.
You may choose the kind of qualifying information you want to emphasize in your email registration web forms. Some forms ask for age requirements from the subscriber while in most cases, the online visitor must click the box where they confirm that they have accepted the terms and conditions that you require prior to subscription.
The most usual text you can use for the CTA button includes “Register”, “Subscriber”, or “Join”, among many others. You can be extra creative and unique in coming up with the text that will attract your potential subscribers and convince them to join your newsletter list.
Email Registration Web Forms Best Practices
The primary purpose of your email registration web form is to get a maximum subscription for your email newsletter, increasing your web traffic. Gaining quality leads through registration forms can be a tricky and outright challenging task to do.
Read on if you are looking for the most effective and helpful tips and ideas on how to create the best email registration web form for a successful online marketing campaign your business can ever have:
Minimal is King
You may think that minimalism is exclusive to contemporary interior design. That is not the case because even web form designs follow the same trend. Sign up pages should be minimalist but not in a way that your form is empty or bare. Your design must have just the right number of important elements to ensure a balance of beauty and functionality in one.
It is important that you limit your graphics, fonts, and colors, which can be too flashy and overly distracting. Do not undermine the overall aesthetic of your form design but focus on the form design’s function. A simple yet stylish form in a minimalist way has an unembellished and straightforward type or shape, which makes signing up easy and quick for subscribers.
Some online visitors find flashy and complex web forms overwhelming, which can be a major turn off for them. Draw back your design several notches for that minimalist look and try refocusing on the functionality of the form rather than its looks.
Visible Freebies and Giveaways
Take note that there are hundreds of thousands of sign up web forms out there. Your competitions are overflowing, so you have to think about how to make online visitors choose yours to sign up with and not your competition. One of the most important questions you need to ask is, “What does my sign-up form offer that others do not?”
On top of offering a unique freebie, giveaway, or promotion, make sure that the generous offer you provide is easily and immediately visible in your web form design. Moreover, your offer should be placed in a way that is enticing and impossible to resist. You must show your potential subscribers that they will be missing a lot if they decide not to subscribe or be a part of your newsletter subscription list.
One thing you must consider in designing a web form is that it should look professional to earn the trust of your subscribers. For example, if you are offering a free ebook in exchange for signing up for your newsletter, make sure that you make an enticing offer like offering a glimpse or sample of that ebook. Reinforce this offer or idea with a web form that gives it in just a click away.
Utilize Catchy Graphics and Images
Using attractive and catchy images or graphics is another effective option in boosting the design of your sign-up form. You can go typographical with quality content or texts, but adding in some unique visual flairs can make a world of difference.
You can use different approaches to introduce images or graphics into your sign-up form. One of the effective ways to do this is to use a simple yet colorful logo as the focal point of the design. The logo catches the attention of your web visitor while a dash of color gives it additional means of enticing your target audience.
Another way of using graphics or images is when you use a particular product that you are selling or offering via your email registration web form. The photo of your product or service gives your subscriber a sneak peek of what they can expect if they respond to your CTA to subscribe.
Lastly, you can incorporate an image without sacrificing valuable space in your web form design by using it as a background. You can be extra creative in choosing a particular pattern or graphic as your form background instead of the usual plain or dull color.
Maximize Text and Imagery for Newsletter Offers
Texts and images are powerful elements in an email registration web form, respectively. Can you imagine what a combination of these elements can do to boost your form? You can use both texts and imagery especially in depicting your offers in a more visually appealing manner.
Make your form texts easy and simple to understand so as not to confuse your potential subscribers. Let them know what to expect when they give you their email address and do it using visual cues to better convey your messages.
Using a header image can introduce the topic or subject matter of your image in a direct and straightforward way. You can use the body copy to break down your content and focus on some essential elements such as the email frequency, newsletter topics, and other important pieces by making them bold and highlighting them. Striking headers, type highlights, images, and visualized reviews give more authenticity and ensure stronger communication.
Indicate Unfavorable Alternatives
Some best practices in creating an email registration web form can be positive reinforcements while others are the other way around. For instance, you can try presenting an unfavorable option or alternative, should your web visitor decide not to subscribe to your newsletter list.
Emphasize what your online visitors will be missing out on if they did not provide their email address on the form. You can highlight some texts saying that they will pay the full price of the ebook that you offer rather than signing up for your newsletter.
In this specific design, you are showing your online visitor that opting out of your newsletter list results in unfavorable alternatives and negative consequences. They will have to think twice and most likely give in to your call to action because of such an outcome. You are not only giving them a reason to subscribe but also compel them to join the list or miss out on something better.
Emphasize the Percentage Complete Tracker
You may have encountered an email registration web form, which displays how close you are to finishing the registration process. This is called the percentage complete tracker. It is also one of the effective ways to enticing and persuading your web visitors to subscribe and complete the sign-up process.
The tracker is a visual indication that the online user is almost done with the registration such as at 50% completion percentage. Most online visitors feel more inclined to just completing the form when they see that they are halfway or almost done with it.
Email Registration Web Forms That Display the Subscription Preferences
This is a good way of giving more freedom of choice to your subscribers. However, it is obviously for more established brands or companies with several newsletter types, to begin with. Providing a subscription preference offers a more personalized email experience to your customers.
Some of the topic preferences that your newsletter subscribers may choose from include production tips, sales and support, company news, a community bulletin, products and services, and many others.
Subscription preferences most likely result in higher conversion rates because your subscribers can choose the kind of content that they will receive in their inbox. The more personalize their email experience, the more engaged they become to your brand and call to action.
Use Color Contrast
A good email registration web form practice is using color contrast to catch the attention of your visitor and ensure longer page engagement. Combine this attractive color scheme with a simple text to create your brand reputation. Make sure that you also emphasize the incentives that your subscribers will get once they join your newsletter list.
Contrasting form colors make them stand out on your website, making them easy to see and access. For instance, you can use a white and black background or canvas and blend it with bright colors such as yellow or red to draw more attention to your form. It is also most likely that your web visitor will be more enticed to complete and submit the form.
Create an Effective Conversational Copy
You can grab the attention of your potential subscribers while making it feel more personal with a conversational copy for your email registration web form. Some phrases you can use include “Hey you!” or “Oh hey!” or anything that you use for daily casual conversation with people.
It’s not every day that your web visitor would see copies like that, which are catchy and attention-grabbing. You can use these lines or conversational copies to hook your visitors in, convey your message as to the value of subscribing to your newsletter, and entice them to take proper action and respond to your CTA.
Enhance with Social Proof
You can increase the level of trust of your online visitors and eventually convince them to join your newsletter list by using social proof. This is a strategy that you can use leveraging the herd mentality of people. Some visitors will heed your call to action simply because others are doing it, thus, it is safe to join the bandwagon as well.
For instance, you can be witty and creative in creating a catchy and enticing copy or text that includes your social proof. For instance, let your visitors know that you have more than a thousand subscribers to your email list. The more people subscribed to your newsletter, the more you build trust because it will somehow show proof of the valuable and trustworthy content you offer.
Choose a One-Form Field
One of the secrets of a successful email registration web form is that it is simple and quick to complete. An easy and hassle-free subscription process is what clicks to most online visitors since most of them are on the go and do not have time to spare for more complex forms.
A single form field does the trick in creating an effective registration form for your newsletter list. Forms with less or one field are effective because visitors spend less time registering. It also has higher conversion rates since visitors can finish and submit it right away.
However, you must think about the needs and goals of your business before you decide if a single form field is your best option. In single form fields, the only detail you will be getting is their email address. Without getting the name and other contact details of the subscriber, the downfall of this practice is that you cannot personalize your email.
Explore Multiple User Options
The exact opposite of the single form field is the form that offers several user options. This is an effective tactic if you want to make your visitors feel that they have some degree of control over their email opt-ins. You can integrate this design in your email registration web form but make sure you do not have too many options that will overwhelm them.
User options should be flexible and simple. You may give them some options but choosing between these options should be simple and quick. Strike a balance between the two and you’ll come up with an effective and engaging registration form for your email list.
Web Form Design and Location
Location is an essential point in designing your sign-up web form. Make sure that your form is positioned on the web page where your subscribers can easily see and access it at all times. You should carefully see to it that it is in a prime location or spot where the online visitor’s eye naturally falls. Make this objective work with your design and see which top placement positions should be the best spot for your sign-up form.
Check out some of the commonly successful areas where you can position your registration form for the best results:
The Best Sign Up Form Placements for Higher Conversion
Getting more email newsletter registrations does not entirely depend on the design of your web form. You need more elements that will strategically work together to achieve your online marketing goals. One of the important things to consider in integrating your sign-up form is its placement position.
Just like in real estate, the location of your newsletter registration form can either make or break the results of your subscription. So, where is the best spot to place your sign-up form? Which location ensures higher conversion rates for your business?
One of the successful places on your website where you can position your sign-up form for the best results is a splash page. The splash page should be the first thing that your web visitor will see and access once they are directed and landed on your homepage.
How to use the splash page?
Move the main navigation to the bottom of the page from its original position, which is the top section of your web page. Structure everything else so that you can display the email registration web form along with the display of the incentives when your subscriber opts in the list.
In doing this, you are sure that your registration form is the primary focus of your web page. Your visitor can still access all the other sections of your website by clicking on the links that are accessible at the bottom part. You can use some catchy conversational copies or quotes from your subscribers as your splash page headline. Reiterate why they should register to your newsletter list and respond positively to your CTA.
Email Registration Web Forms With Floating Bar
You can grab the attention of your potential subscribers by placing your sign-up form on the floating bar of your web page. This position offers a clear view of your web form at all times. There are several locations for the floating bar such as the topmost section of the page or the bottom part. Moreover, the floating bar remains visible even when the visitor scrolls down the page.
Enhancing the floating bar gives it more visibility and can catch the attention of your web visitors all the more. You can do this by using bold and attractive colors that pop out. Some predominant colors include orange, red, and purple, which can easily draw your eyes to the sign-up form.
As the name implies, the header is obviously located above the fold, giving it a prominent position on your web page. It is an excellent place to position your email registration web form so that your visitors can immediately see it prior to scrolling down.
You can elaborate on the header by using graphics or images that will highlight your registration form. Make sure that you combine these images with catchy texts or copies that will entice your visitors to give you their email address. You can also use contrasting colors to grab more attention and make the page more engaging.
Contrary to the header placement, you can also position the sign-up web form at the very bottom of the web page. This is an interesting choice of placement but powerful registration forms work no matter the location. Your online visitor will see the web form when they reach the bottom of the page. You can create engaging content with sharp texts and colorful background or images to hook them in.
The sidebar is a common location for ads on your web page. However, it is also a surefire location if you want to make your email registration web form more visible and accessible to your online visitor. Make sure that you place the web form at the topmost portion of the sidebar.
Combine your sign-up form with other content such as ads and other web form types. Just make sure that the additional content is further down the sidebar so as not to get the attention away from the registration form.
You can also be creative in maximizing your sidebar such as giving your visitors different ways to subscribe to your newsletter. They can either click the subscription box and fill out the required fields or click the option where they can get a webinar by clicking the sign-up button.
Resource Pages Must Integrate Your Email Registration Web Forms
The resource pages on your website are usually the ones that attract search engine traffic. You can take advantage of this page, which is full of good content and integrate your email registration web form in it. This is a clever way of making use of all those web traffic and converting them into email newsletter subscribers.
Integrate your registration form in the resource pages while promoting your incentives to catch the subscriber’s attention. For instance, you can offer free membership to your newsletter or exclusive club if your visitor will provide their email address via your web form.
Another vital section of your website is your About Page. Do you know that this page is one of the most frequently visited by online visitors? Since they are already on that page, why not capture these leads and convert them into newsletter subscribers?
You can seamlessly incorporate your email registration web form in your About Page particularly within the content of your copy. At the end of providing your brand or company information or background, naturally, inject the option of joining your email list for more details about your brand and products.
While some websites use pop-ups for their newsletter subscription form, you can use a scroll box for a more polite and non-distracting way of asking for your visitor’s email address. In this version, the scroll box containing the sign-up web form appears when the user scrolls down the page.
The scroll box may appear in the bottom and right corner of the web page. Once it appears, the sign-up form is impossible not to see, however, it is displayed in a way that it is not obstructing the view of the user of the page content. This is less intrusive and will not interrupt their user experience.
Common Mistakes You Should Avoid
Creating a powerful and effective newsletter registration form is not an easy task. However, it is the most rewarding online marketing tool once you get it right. Make sure you do not commit some of the most common mistakes that will affect the overall design and functionality of your web form.
- Do not create multiple columns that will disrupt the flow of the reading of the user. Multiple columns are confusing, especially if the entries are not logically related to each other.
- Do not over-complicate the web form by asking for too many details, which can be trivial at times. Your main focus is to get only the crucial information. Longer forms take longer to fill out and finish, which may turn your visitors off, causing them to just leave the form without completing the process.
- Do not use disappearing labels that may confuse your would-be subscribers. Disappearing labels hide important information and some users may find it difficult to remember whatever data they entered. This can increase mistakes resulting in inaccurate information and poor leads.
- Do not create forms that lack sequencing, especially when getting information from users. You should use an intuitive sequence so that your user can predict what the next question will be. This will also make the process faster and easier to complete.
- Do not use ambiguous spacing when creating a newsletter registration form. The proximity of elements in your web form gives the impression that the fields are grouped together. Make sure that the fields are easier and quicker to scan because they become overwhelming otherwise.
Email registration web forms are crucial elements on your web page and essential tools for your online marketing campaign. You need this web form to build up your email list and so get in touch with your customers. Build rapport and establish trust and loyalty among your customers as you communicate with them on a regular basis. Creating an effective and powerful email registration web form is the first step to achieving your goals in your online marketing campaign.
The good news is that you need not invest a lot of money when coming up with your registration form. You can find a wide range of web form builders to help you make your marketing tool. These are simple and easy to use web form builders that give you a step by step guide to creating and integrating your email registration web forms today!