Email Marketing: What the Experts Have To Say About It

No wonder, the number of resources and innovative ideas available to marketers today is nothing short of incredible. From lengthy essay pamphlets to giant billboards to SEO and digital marketing, the industry has nearly seen everything but still, there is a room for a lot more in this marketing world. Different strategies came, got hyped and declared mainstream – again new practices hit the market increasing success wave and went out of fashion.

But, there is this one category that continues to persist over time: email marketing. Email automation has come forward as the most convenient marketing strategy in the course of the past 10 years due to its highest rate of generating ROI for marketers. It has been the most effective way to grow leads and improve the brand relationship with its customers with very little effort.

Many of the top marketers from world class successful firms consider email marketing as the best marketing tactic in the history of the business. For every $1 spent, email marketing generates $38 ROI giving broadest reach to the marketers making it the best bet for business growth. Here are some of the famous email marketing expert’s opinion about email marketing.

Neil Patel – Cofounder of KISSmetrics & Crazy Egg & writer of the Quicksprout blog

Neil petal

Neil Patel is undoubtedly a well-known name in the marketing world, the Wall Street Journal calls him a top influencer on the web. He has been featured in a number of magazines as the most successful marketer. He reviewed the importance of email marketing as,

“Out of all the channels I tested as a marketer, email continually outperforms most of them. Not only does it have a high conversion rate, but as you build up your list you can continually monetize it by pitching multiple products. Just look at e-commerce sites like Amazon, one way they get you to continually buy more products from them is by emailing you offers on a regular basis.”

Dan Oshinsky – Director of Newsletters at BuzzFeed

Dan Oshinsky

Dan Oshinsky nowhere needs an introduction after signing up as the director of Newsletter at BuzzFeed. He emphasizes the importance of email marketing solution in the following words.

“Email marketing is an essential tool in every smart marketer’s tool belt. Nothing else is as good at reaching your customers where they are, and nothing else is as effective at building personal relationships with customers. If you want your business to succeed, start building your email list on Day 1.”

Joe Pulizzi – Founder of Content Marketing Institute

Joe Pulizzi

Content Marketing Institute is the leading content marketing educational resource for enterprise brands founded by Joe Pulizzi. He has been teaching marketers how to be publishers sfora decade. He elaborated how email marketing is the most authentic and effective marketing strategy.

“So many brands and companies build their audiences on Facebook and Google+, which is fine, but we don’t own those names – Facebook and Google do. If we are thinking like real media companies, the asset is in the audience. Getting an email address is the first critical step to figuring out who my reader is, and hopefully in the future, my customer of some sort. If our goal is to drive sales or keep customers happy in some way, we first need to get them as part of our audience. If I have one regret as a business owner, it’s not focusing on building our email list earlier in the process.”

Noah Kagan – Founder of SumoMe

Noah Kagan

SumoMe is a website in-depth guide about strategies on entrepreneurship and marketing, founded by Noah Kagan. He finds email marketing more convenient and reliable as compared to email marketing.

“If you rely on Facebook or Twitter, you are at the mercy of them allowing you to talk to your customers. When you email it gets in your customer’s inbox. Then it’s up to you to make sure you are sending things your customers want to receive. Email is the most scalable way to make sales with new customers and build a deeper relationship with deeper customers. is a 7 figure business and 90%+ of our revenue comes from emails.”


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