The email was fresh and young in the early 90’s for regular customers. Consumers were fascinated by the idea of email and email marketing was comparatively flourishing with flying colors. But soon with the draws of email bombardment and unsolicited spams, only the good name email digital marketing was hurt and people began to doubt their credibility.
In some words, the answer to the question, “if email marketing is still valid?” is “yes!” But we’re not all talks and you’re here to find out why. Here are some points that prove that the authenticity and credibility of email marketing are still untouched.
The Easiest way to reach mobile customers
First easiness and facility that email marketing service providers are through their reliable reach of mobile customers. A research told that more than 42 percent of retail emails are to be opened by consumers through smartphones and tablets. Making three out of five email marketing messages twice as mobile marketing.
Email is a reportedly vast option than SMS, because:
- Other than phones, it works on mobile devices
- Texting engages money charges, however, email is free.
- Better marketing pieces are to be developed on email as there is more space for content than SMS.
Powerful way of keeping your customers informed
Email marketing is not done only because it’s free and fun. The strategy is to create a more powerful tactic for your brand marketing. People actually seek out for their favorite brand subscriptions. Just so that it can let them be more precise and informed.
A reported 28 percent of the US online population are subscribers of their favorite and optimized brands. Also if there’s any reward attached to the subscription and all, chances of having more people hooked on it is more and more. In 2013 a study was published that suggest that attaching the video to your email is proficient and documented, offers an increased 40% of rising in revenue and ROI.
Emails are subscribed by consumers on daily basis for the sole purpose of money saving. Sending them coupons and tickets for utilization is one of the safest ways to make them fall for your tactic. However their purpose will always be about money saving, but it will eventually increase your revenue and demands. This will be your heaven if you’re looking for the right one to claim. Online bargain hunters can be your ultimate target, through which you can reach the heights of your campaign.
Email marketing is a real steal.
To sum it all up in three words. Email marketing is effective, easy and inexpensive. At the rate of a penny per second, email marketing enables you to reach your customers. Big or small, business owners can expect a target of great reach through email marketing. Email marketing is still one of the effective and powerful ways for revenue scratching.