While many companies and organizations feel that email marketing USA has become less effective over the years or that there are now many other marketing platforms that perform far better than the email marketing, we assure you that this is a convention far from the actual truth.

In fact, email marketing still holds its position of being one of the best and most effective marketing platforms to date. Many marketing platforms have emerged since the time email marketing came around. These platforms include social media, SMS and much more. But good old email marketing is still the way to go because it carries many benefits to the organization who chooses it.

The only thing that leads companies to believe that email marketing is ineffective is their inefficient email marketing strategy itself. This is something that many companies fail to recognize and it might be the only thing holding their email marketing success back.

If you feel like email marketing is not working for you or your company, give this article a good read and implement these tips and advice to come up with an ideal marketing strategy tailored to your and your customers’ needs

Importance of a newsletter calendar

A newsletter calendar is a must nowadays because people are always ready to know what’s trendy or what’s new in the market. Make a newsletter calendar which will assist you in sending the right type of emails to the right people at the right time. Now, how do you choose who REALLY wants to see your newsletter? In order to reduce the chances of your emails ending up in spam folders, you can do many things. For instance, if someone visits your website, attract them towards signing up for your newsletter by offering them something in return like a discount code for their first purchase. This will not only make them sign up for your newsletter but also attract them towards purchasing something from you.

Segment your subscribers

Segmenting is the key to effective marketing, be it through any medium. Segmenting means dividing your subscribers according to their interests and demographics. Segmenting can be done on any level, helping you understand your subscribers more and more. This will further help you in personalizing your mail to meet each subscriber’s need on a one-to-one level. We discuss why this is so important, in the next point.

Personalize as much as you can

Personalizing is very important for engaging your subscribers. There are many ways which are mostly minor but have a major impact on the open rate. This is highly more effective than bulk email marketing Services. For example, instead of addressing your subscribers as ‘Dear Subscriber’, you can add a personal touch to it by writing ‘Dear (subscriber’s first name)’. This is a minor detail but makes a huge difference. Also, use buyer’s buying history in analyzing each individual’s behavior and tailor your marketing campaigns that way. However, if you feel like all of this is too much work, you can always outsource your email marketing job. There are many companies who specialize in email marketing solutions.

So here were some of our very simple suggestions to help you step up your email marketing and reach new heights.