- Contact Us forms are ideal communication tools that bridge the gap between your target market and your business
- The advantages of a Contact Us form in your website are the top reasons why you should integrate this important feature right away
- Follow the best practices in creating an effective Contact Us form as part of your growing marketing campaign and customer interaction
Contact Us forms are essential parts of your business website. A typical web form of this kind contains specific fields that ask for information such as name, order number, phone number, email address, and other contact details.
Some forms may have text-entry fields while others have drop-down features. These fields are where your prospects can explain the reason for reaching out to you. They can also put their preferences in terms of the contact method.
How Contact Us Forms Work
Understanding how this webform works is the first step to creating the most effective contact form that works and boosts your overall marketing campaign. The contact page is where your site visitor can fill out the form for the required information. Upon completing the form, the visitor then clicks the submit button.
The website owner then receives an email with the notification about the submitted contents via the contact form. The email contains the same format simplifying how the email can be read and even systematically organizing them. You can actually sort your emails and organize them in your folder since every email has the same subject line.
The server processes the form but the web owner handles the control of redirecting the prospect of where they deem necessary. They can either go back to the contact page or a custom thank-you page. Redirecting the visitor to the page stating that you have received their contact details is the typical way to process the form. It should also notify them stating that you will contact them regarding their request shortly.
Benefits of Using a Contact Us Form
Every business website must have a contact form because of the numerous advantages you can get from it. It is an effective marketing campaign tool that earns you potential and quality leads.
Here are the top reasons why you should create an effective contact form and integrate it into your website:
- Email Spam Protection
Spams are like pests in the online world. You need to block spam from getting into your website and mess it up. Spammers usually scan websites using automated methods to determine unprotected email addresses. They then add these emails to their own mailing list, bombarding them with spam content in the long run.
Contact forms allow you to get the contact details of our potential customers and site visitors without publishing their information online. You achieve your objective of getting the details of your potential leads while ensuring email spam protection.
- Getting Accurate and Quality Data
A contact form is a tool that allows you to specifically ask some details that are relevant for you. It is a solution if you want something upfront while avoiding scenarios that prospects would send you the wrong information, giving you fake leads. Contact forms let you filter inquiries by categories and types, which makes it convenient, reducing numerous back and forth.
- Feedback and Recommendation
Contact forms are customizable, depending on your marketing objectives. You can create a contact us page that gathers general information, feedback, comments, and recommendations from your site visitors or customers. Make sound business decisions based on what your market thinks about your brand and their recommendations on how you can improve your products or services.
- Information Requests/Inquiries
One of the top reasons why you need to have a contact form on your website is to be able to keep in touch with your target market. Create rapport and build trust with your customers by accommodating and answering their inquiries about your brand. You can customize your contact form so that your site visitors can have a venue where they can ask you for some details regarding your products and services.
Contact Form Best Practices and Tips
Every page on your website is important with its distinct function and purpose. The contact page is a significant element of every business website. This functional page gets more page views compared to any other section and for a good reason.
Thus, it is essential to dedicate more time and care in creating a professionally designed and effective contact form. It is a venue to start a good relationship with your potential customers as well as build trust and brand retention, among others.
So, how do you make excellent contact us page that converts leads to sales and boost your business profits overall? Here are some of the best practices and effective tips:
Keep it Simple and Clear
Having a clear and simple contact page makes it user-friendly and easy to navigate especially for site visitors that are not Internet or tech-savvy. Do not put too many barriers between you and your potential customers because of too complex web pages. Short, to-the-point and clear contact us pages are easy to complete because they do not require too much time and effort from your site visitor.
Effective and Functional
Create a contact form that effectively does what you intend it to do. For instance, if your marketing campaign goal is to get leads and contact details, you can create a form for that particular purpose. Some forms let you collate feedback or comments from site visitors and others allow you to get surveys. Choose the right web form that effectively serves its purpose for your marketing campaign.
A flexible contact page is definitely an effective one. Add an alternative form where your users can send you a message or provide the information you are looking for. Alternative contact options are helpful because it helps your site visitors make a decision and choose which method or form works best for them. Some of the alternative ways to contact you include a phone number, email address, or other social media platforms.
Inviting and Convincing
Site visitors do not immediately go to your website and fill out those forms. You need a contact page that should be welcoming and inviting to your users. Create a page that is polite and helpful with a message to your visitors explaining to them why they should contact you. You can provide the details on what type of questions you can accommodate and help them with.
Optimize Confirmation Page
The form confirmation page appears upon form submission. Most contact forms include the plugin, which you may use or not, depending on your marketing strategy. You can use a confirmation message to the users when they submit the form, signifying your receipt of their submission. Another method is to redirect the visitor to another page, which contains some useful resources, contents, or offers.
Add Social Media Profiles and Maps
Different site visitors have their own preferences when contacting you. Some may want to do it in private but others would prefer a much easier way of just getting in touch using their social media account. Add social media buttons as an effective alternative way of contacting you.
Some contact pages also include the business address or location on the map. This feature will boost the confidence and trust of your user regarding your online business. It makes them comfortable in their transactions with you, knowing that you shared with them your location.
Well-designed and well-executed contact forms establish your professionalism or authority in your niche as reflected on your website. Your page style and design are likewise what potential customers look at when they want to discover more about your brand. It’s a good take-off spot, which ensures a good first impression.
Choose the Best Contact Form Builder/Plugin
Contact pages are not created equal. You may have already noticed this when you check out some websites and see that they have different designs and layouts. It may be good to have a predictable and simple layout that works. However, using a premium quality contact form can definitely help you stand out.
You can find good quality contact forms online with built-in designs and features for a specific website theme. User-friendly plugin and web form builders that let you customize your contact page are great marketing tools. They encourage your creativity and allow you to be flexible without any complicated codes and tech jargon.
A good and effective contact page design delivers the results you need for your marketing strategy. It is a remarkable tool that encourages your users to get in touch with you and boost your conversions in the long run. Knowing how to create the right contact form is the key to a successful website with a functional contact page.
It is not enough that you know and do the best practices in creating a good contact page. You need a good quality and effective plugin or contact form builder to help you do this. Make it happen and reap the fruits of an excellent marketing campaign.