What is email marketing? Well, it’s one of the most successful techniques of digital marketing which has helped many businesses to flourish and outgrow their geographic location, transforming into truly global organizations. With that amount of power, advertising through email should make everyone millionaires. However, that’s simply not the case because successful marketing requires so much more. One of the techniques for successful email marketing that has recently been catching steam is through automated emails. Here is why automated emails are the future of email marketing in the US:
Automated emails are fairly simple to understand, even for new entrepreneurs who are looking for fresh marketing opportunities. Automated email marketing is sending, to your subscribers and potential customers, your business’s offers and other details based on triggers that you set. The objective, however, remains the same. To engage your audience and turn them into buyers in order to generate revenue. For that very purpose, Email marketing services work day and night for their respective clients.
The question remains. What exactly are these triggers? Emails should be based on subscriber activity (or a lack of it), responses and trends. An example of automated triggers can be milestone emails and cart abandonment emails, the former of which are the emails you get from businesses on special occasions such as your birthday or the day you became a subscriber to their newsletter.
A successful email marketing campaign is personalized, with the hopes of developing an interest in that particular subscriber’s mind. One of the techniques for email personalization is through noticing these trends in your customers and using them to set triggers. These triggers can be based on customer’s buying trends during holiday seasons, specific months of the year and individual customers transactions and interactions with your business. These interactions could include buying, leaving a review, visiting the business location and not buying or showing any interest in the business’s products. Through collecting and analyzing user behavior, you can send targeted content that is solely relevant to an individual user. These targeted and timed emails often referred to as auto-responders, observe and analyze real-time results and campaign performance. It is because of these specifically targeted, personalized marketing interactions, that automated emails are such a long-term and successful email marketing technique. This method comes under the umbrella of behavioral email marketing.
The advantages to marketers and business owners of automated emails are immense. Not only do they generate a vast majority of email marketing revenue, but they also save time by automatically creating emails and following them up consistently with automated email sequences. On top of all that, automated emails leave you tension free and don’t require you to stand on your tip toes for the rest of your marketing campaign. Simply leave it up to your email marketing company and let their system work for you, on your terms. So get to saving time, increasing engagement and creating and executing successful email marketing campaigns through automated emails.
