Have you ever sent an email out to your clients to get no responses in return? Bad click rates? Bad opening rates? What makes them so ineffective? Where is your campaign going wrong? We’ve all received a message in our inbox only to mark it as spam, delete it or completely ignore it. For some reason, you aren’t grabbing your audience’s attention and you’re email marketing is going in vain. Perhaps you’re lacking in some actions and your email is not as appealing as it looks to the recipient for them to open it. As long as you’re not spamming your recipients, appealing them in any way is a good and effective idea to reach out the goals and strengthen your relationship with existing clients. Here are a few tips to help you succeed along the way:
See Also: Email Marketing Service Provider
1) Talk with them, not at them:
Unlike the old system of direct mail, in email marketing, if you’ve got the right content, it means that you are actually engaging in a conversation with clients, not simply throwing information at them. This includes the following steps:
- An entertaining and unique voice
- Properly structured content
- Great subject writing
Avoid using “no reply” type addresses for email that you send to your recipients. That’s a straightforward way of saying to your clients that you don’t want to talk to them which obviously creates a negative impact.
2) Make it interesting:
Think of it like a newspaper- that in it the headlines grab your attention and in email subject plays the role of that. That’s your golden opportunity to grab your reader’s attention and make sure they open your email and read them. So write something that sparks their imagination and makes them want to hear more about what you have to say.
3) Make it personal:
Add a personal element to your emails whenever possible. Most email tools allow you to enter shortcodes that will be replaced by the recipient names when sent out. These kind of emails are most likely to be answered.
4) Make it easy to unsubscribe:
Your email marketing campaign needs to be friendly. Now nobody wants an aggressive salesman to sell them anything, and frankly, nobody would want to buy from him. You should give them a clear-cut chance to unsubscribe if they want to cause if you don’t, they’ll flag the email as spams which will bug you in the future.
5) Make it mobile friendly:
What’s the first thing that you do when you get up in the morning? Most probably it’s checking out your phone as soon as you get up. So if you’re emails are not optimized for mobile and tablets then you’re missing out a major traffic approximately 66% of the users that use mobile phones.
6) Providing Value:
Great email marketing ultimately comes down to provide value to your customers. Each email you send should have something in it for them. Be it educational information about your industry, operational messages or marketing messages about the services that you offer. Each should have a great value to your customers and a positive impact otherwise they all would end up in the trash.