Email marketing always had its own flow. Email marketing is the cheapest and widely used marketing tactic that has powers to propel a small business into a profitable organization. Our inboxes are flooded with a number of automated newsletters daily that mostly go way beyond our recycle bins. This is why making your targeted audience read a newsletter, click it, share it and recommend it to his people is a challenge worth striving hard for.
To attract attention in a busy inbox is not a very easy task, therefore, it requires an exceptionally designed marketing campaign that works wonders. In order to stay up to mark and making it worth noticing, a good email marketing campaign has to be interactive, personalized and particularly designed for both desktop and mobile devices to attain user-friendly status. With all the above keys, a call to action button is a must have so that a subscriber could take an action for proceedings.
A list of six brilliant email marketing campaign ideas is given below that will help you ensure that your campaign is going effective and smooth.
Keep it Simple
A simple yet interactive design is what that you need to focus on. Display your product nicely with pops of color to add interest. Align the information perfectly and place it carefully in a vertical hierarchy for easy skimming. Use toned colors to attract reader’s attention to what’s most important or less important. Visualize your message with carefully composed images and display of content in a seamless manner.
This apple email depicts the exact idea of simple structure and minimal elements.
Play with your product
The layout for your design should be a perfect blend of playful, unique and functional. A direct design will usually take you somewhere quick but an indirect design is what that takes you somewhere great. You need to present your product in such a manner that would catch a reader’s eye. Imagination and creativity is the ultimate key to an extremely outstanding design.
This design by Michael Bodiam is the perfect example of playful and creative. The items have been displayed on a paper map to convey the idea that these items are all necessary for traveling.
Experiment with a Strong Color Palette
Make your email design an attention-grabbing piece of imagination by using strong and vibrant tones. A brilliant color palette and unique visual concept leads your design to stand out and stay noteworthy. Use a brightly colored background and make your visual work pop off the page that would direct the eye right to the things that readers need to see. With a strong color, palette design can grab attention and make the reader go through the headline. Vibrant and strong tones communicate company’s message loud and clear.
Blend Fun with Function
Conceptualize your design in such a way that it looks interactive with its fun part while plotting the idea of your message in your reader’s mind. On the other side you will grasp your subscriber’s attention towards playing with someone’s mind in terms of creativity and imagination is what a outclass design would do. Lead your design through a creative and fun approach, place your every element in a thoughtful and interesting way it would help communicate the scale
Marni has undertaken a creative concept by styling these images as paper cutouts, which provokes reader’s imagination to think how each piece would work together.
Choose a Relatable theme
A theme is the central focus of the story or narrative, it explains the intended lessons, ideas and messages in a convenient manner. Thus, relatable and catchy themes are important for your email design as they deliver your message without distracting your subscriber and let him focus on the main idea of your message. A strong theme makes your email stand out from the rest.
Talking about a theme, this design from Open Season used a space theme for their program named ROOF TOP’s screening. The design is surely very attractive.
Shine Your Content
Make beautifully captured photographs or creative graphics the main focused content of your design, they tempt the reader to take a second look. With that, choose cleverly crafted words, phrases and tag lines that deliver your message in such a way that it catches reader’s eye and never fail to impress anyone. Give your designs a cool and modern look by using attractive fonts. Layer all the elements and let stay the main content featured. Create a playground for your design and experiment with all the components that you’re using.
Hence, looking for these minor yet important suggestions you can bring brilliance in your design. The aim is to not overwhelm the design with such elements that make your emails go unnoticed. Considering the above ideas you can create an effective design layout for your email marketing campaign.
Inspire, explore and do it like pros do!