In the earlier pieces, we discussed the importance and effectiveness of email marketing. We’ve thoroughly discussed the differences between traditional marketing and the benefits of digital marketing as well as the bliss email marketing is. Today we thought of disclosing to all of you hard-working marketers the top three fundamental emails your business should be sent, to your client lists, because newsletters alone are a little overrated.
Email Type #1 the welcome email
Whenever a client comes into your store, what do you do? You welcome them in, either by placing a doormat that says ‘Welcome’ or by actually saying it. Similarly, when someone signs up to receive updates with regards to your website or your offerings, welcome them in. Send a welcome email, thanking them for signing up. You can add a call to action in this email as well. Remember to keep it short yet precise. You do not want to bore your readers, by throwing away too much information initially. Keep a little surprise. Hook them on, don’t appear too desperate to make a sale, even if you are.
Email Type # 2 Promotional Emails
What do you do when you want to clear out your stalk? You put up a clearance sale. How do you tell passersby about the clearance sale? Well, you put up a big red sign with the word SALE written. Similarly, you need to bring more traffic on to your web store, you need to promote it. What better way than to email people, inform them of the offers you have. Keep it intriguing, let people know that there is a sale going on, however, don’t provide all the information they need to make or break the deal in the email, drive the traffic and their interests on to your web store.
Don’t make it too heavy or too long, full of all that you have to offer, give them just enough to get engaged with what you have to say, provide CTA buttons on the email, for their convenience. No one has the time to wait around for an email to end loading, nor can their interests remain constant if their attention is diverted by having to manually look up your web store.
Email Type # 3 Updated Inventory
Ever had a client looking for products that you no longer have in stock, and then when you get your inventory, there is no way of letting them know what you have to offer to them is no available again? Well, that is where email marketing solutions come in handy, every time you updated your inventory or get new products. Send in an email to all of your clients, informing them of the new goodies you have to offer, make them smile by checking what they visited the most and alerting them of its availability. Everyone likes to be taken care of, be more than just a seller, and form a connection with your clients.
Whenever you are making your next email campaign, remember to add these types of emails too. It will keep your clients more intrigued and repeat purchase more often. STEDB provides the perfect platform to form a bond with your clients stronger than business. Get personal with them, by sending them emails.
See Also: 50 Exit Popup Hacks to Grow Your Subscribers & Revenue