Mailing is the oldest medium of communication, it has been around since the earliest of times. Postcards and emails were the only medium of long distance communication, which usually took many weeks and months to get delivered. However with the domino effect technology has had over almost every aspect of human life, mailing received a major upgrade as well. By shortening the distances between people and increasing faster means of communication. A large portion of marketing has shifted towards digitalization, email marketing is one of the major tools adapted. Many businesses have flourished due to the sole use of email marketing, here are 5 reasons why you need to start sending bulk emails as well as a means to market your products, and offerings.
Reason # 1 Larger Target Audience
In order to create any social media account, you need an email address. Making emails the core to all online movements. There are more active email addresses in the world than there are active users in all social media sites combined. The target audience accessed through email marketing is the largest there is in today’s day and age. A proper utilization of this resource has shown to enhance sale, and influence customers to conduct a repeat purchase.
Mobile customers are targeted more easily, as a larger portion of the population accesses their emails through their mobile phones, as well as mobile purchases, are more inclined towards advertisements they receive their emails. Email marketing is also an economical way to reach mobile customers as an additional investment for software’s is not necessary.
Reason # 2 Enhanced Interactivity
An important reason why email marketing is at the top of the list with respect to modern marketing tools is the enhanced one to one communication mass emailing allows. You can customize whatever products and services you have to offer as per the client’s interest. You can modify and customize each email as per the likings of the individual clients. The added benefit is that your audience can directly communicate with you. They can clarify their queries by just responding to you through the emails you send them.
Personalized emails, with either the client’s name on it or a real person sending them, has shown to statistically enhance readability and audience interest. Avoid sending emails with email addresses that are non-responsive or aren’t reply-able.
Reason # 3 Cheaper
The level of competitiveness in every industry today has derived entrepreneurs and CEO’s to reduce expenditures drastically. Keeping that in mind, email broadcasting systems have kept that budget at a minimum. Email marketing is the cheapest, most affordable marketing tool employed worldwide today. You can start up by not even spending a single dime, see results and then expand your horizons by engaging more clients from your database.
Emailing is the most personalized yet powerful method of marketing available to us today. STEDB provides an excellent platform to start up on your bulk emailing campaigns, as the initial package offered is free of cost for a limited mailing list, it is affordable and offers all the help anyone starting up with a campaign might require.
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