Email marketing solutions are unfortunately not used as much as they should be. Since the creation of social media, the focus of many marketers has moved away from email marketing and on to these sites. Social media undoubtedly has many perks, being able to provide access to a larger number of clients. Yet according to lead researchers, it still fails to give as much of an impact as bulk email marketing does. Research proves that people find email marketing more personalized and focused. We have previously discussed the benefits of email marketing, here are three reasons why it is a necessity for your business to have an email marketing platform.
It Is Really Effective
Email marketing is effective, according to statistical analysis, about 72% more sales are achieved through email marketing. People are more inclined to trust and engage in a long-term relationship with a company that remembers them and their needs, by frequently emailing them and keeping them in the loop with the latest offers and trends. As well as special coupons and discounts, are always a great motivation to keep clients engaged.
Easy to use
Unlike social media marketing, in email marketing, you do not need a very thorough knowledge with regards to all the variables interlinked with a marketing campaign. It is all pretty simple, and platforms such as STEDB are ideal at easing your work process. Enabling you to modify and advance your mailing preferences, routines, as well as analyze the behavior of your clients when they respond on to it. Giving you a more thorough understanding of your targeted audience, and seek out new ways to target and approach them in a better way.
The cheapest and most affordable means to market any business is through email marketing. At STEDB the rates start from as low as ZERO dollars. Yup, that is cheap now, isn’t it? The rates increase as the number of subscribers and campaigns run per month are increased. But it is still by far cheaper than any other marketing tool, available to marketers today.