Email Marketing has been around since the term Digital Marketing was coined. In contrast, one of the latest additions to the realms of digital marketing is Social Media Marketing (SMM). Comparisons are often drawn between these two mediums of marketing since both these facilities utilize the internet for marketing and are means of online communication.
Statements in favor of SMM argue that Email marketing is an outdated form of advertising and that the constant evolution of social media makes it the premium model of digital marketing. While the significance of Social Media Marketing cannot be denied in today’s world, it still does not measure up to the efficiency that classic Email marketing possesses. Wait! Don’t judge me yet, I will prove it to you. Here are 3 reasons why E-mail marketing trumps Social Media Marketing.
The Sheer Number of Users Using E-mail
Think about the number of users on different social media sites and apps is massive? Well then do some research and have a look at the number of Email ids. Email users outweigh social media 3 times over! It’s not even close! Indeed all social media users need to have an email ID to register for their site or app in the first place. While on the other hand, not all people who have an Email ID use social media.
That fact alone triumphs Email Marketing over Social Media Marketing. Marketers seem to forget email for social media without realizing that the latter cannot exist without the former. As far as the numbers are concerned Email Marketing is clearly winning.
Email is Personal and Engaging
What’s the most distinctive quality of social media? It’s social and engages a large number of people. On the other hand, Email has the distinct quality of being personal for each ID and engages an even larger number of people. So what is going to make an individual feel more important? A social post viewed, liked, re-tweeted, shared, favorited and commented on by hundreds of thousands of people or an Email addressed to one singular person while at the same time discreetly being delivered to millions of people? The answer is simple and for that very reason people take out the time to read and subscribe to newsletters and ads on products by their favorite brands.
This intimate engagement is a necessity when it comes to developing an interest in your brand in your target audience’s mind. Email marketing is much better at engaging the audience due to it being a personal medium of communication.
Email is a Professional Medium
Where do you get college acceptance letters? Which platform do organizations use to contact their employees? That’s right Email. Email is undoubtedly the most professional method of communication in the modern world. That level of professionalism can simply not be achieved by social media sites such as Twitter, Instagram or Facebook due to its casual environment and memes which make it hard to take these sites seriously and therefore the ads on these social media websites are, unfortunately, also often taken as jokes. Email makes the audience take your ads more seriously which develops brand reputation and respect.
Now we don’t want to impose any views on you but the facts speak for themselves. Whilst Social Media Marketing is a great new medium for advertising, Email marketing Service Provider is on a different level and can never be replaced.